From a small workshop in 1960 to the pages of Forbes Vietnam.
Our story has been recognized in the article “A Small Bite in the Big Game,” which highlights Sa Giang’s 65-year journey as the pioneer of shrimp chips in Vietnam – and our transformation into a modern food brand, powered by the strong backing of Vinh Hoan Group.
As Forbes Vietnam noted:
“When people think of shrimp chips, they think of Sa Giang – and vice versa.”
Backed by Vinh Hoan Group
Since joining Vinh Hoan Group in 2021, Sa Giang has been on a new growth trajectory: diversifying into rice-based products, modernizing production, and expanding into international-standard convenient foods.
In the words of our CEO, Lê Thị Diệu Thi:
“The greatest value of Sa Giang lies in its brand. To stand firm in today’s market, we must invest not only in product quality but also in storytelling.”
This vision is reinforced by Vinh Hoan’s CEO, Nguyễn Ngô Vi Tâm:
“Sa Giang contributes significantly to Vinh Hoan’s domestic revenue, especially through modern trade and e-commerce.”
Recognition That Builds Trust
Being spotlighted in Forbes Vietnam is more than an honor – it is an affirmation of Sa Giang’s strength as a trusted partner for global buyers, distributors, and retailers. With strong production capacity, international-standard quality control, and a diversified product portfolio, Sa Giang continues to deliver authentic, reliable, and market-ready food solutions.
From shrimp chips that “must have shrimp” to rice noodles, vermicelli, and rice paper, Sa Giang is carrying forward the spirit of authenticity and resilience that has defined our brand since 1960.
Looking Ahead
With Vinh Hoan’s ecosystem of aquaculture, processing, and global distribution, Sa Giang is scaling beyond tradition to meet the needs of modern partners worldwide. Sa Giang is not only preserving a legacy but also building a future-ready brand that bridges Vietnamese heritage with global opportunities.
As Forbes Vietnam concluded, “Sa Giang is proving that even a small bite can play a big role in the global food game.”
