Hallo Anuga 2025 und Deutschland! Sa Giang is back — bringing bold new ideas, including our health-conscious snack trend: Pho Mame Crunch. If you’re looking for scalable, private-label-ready, and trend-forward Asian food products, from classic rice paper and noodles to fun, innovative shrimp chips, be sure to stop by our booth at #L008 in Cologne!
Say hello to Sa Giang Pho Mame Crunch
Inspired by Vietnam’s beloved pho noodles, these airy, stick-shaped snacks are crisped to golden perfection. Made from a smart blend of rice flour and edamame, each bite delivers a satisfying crunch — plus a natural boost of plant protein, fiber, and zero gluten. Pair it with a creamy mayo dip and you’ve got a snack that’s both nourishing and seriously addictive — all in one crunchy stick.
Ready to dip into your next bestseller, Pho Mame Crunch is perfect for retail snack aisles or as a unique side on foodservice menus. It’s proof that a healthy snack doesn’t have to be boring.
More Creative Applications
Sa Giang’s shrimp chips, rice paper, and rice noodles are trusted globally — and at Anuga 2025, we’re here to spark your imagination. More than just supplying the ingredients, we’re sharing fresh, trend-forward ideas to help you transform our products into standout menu items, fusion creations, or retail-ready formats tailored to your market:
1. Tuna with Crispy Rice Paper:
Our durable Rice Paper transforms into edible salad cups filled with tuna, pickled vegetables, and sesame sauce.
- Perfect for ready-to-eat or DIY salad kits
- Gluten-free and naturally low-fat
- Adds creativity to catering, meal boxes, or deli sets
2. Pad Thai Noodle Bowl:
Featuring al-dente Pad Thai Noodles as the base, topped with fresh veggies and chicken for a vibrant cold noodles salad dish.
- Available in dry formats
- Great for fusion restaurants, meal kits, and Asian-inspired ready meals
- Appealing to younger consumers eager for bold, global flavors and fresh textures
3. Cheesy Shrimp Chips:
A crunchy snack that combines the umami-rich flavor of shrimp with the creamy, indulgent taste of cheese: classic Sa Giang shrimp chips dusted with cheese seasoning — including vegan options.
- Ready-to-eat snack with unique flavor pairing
- Eye-catching format for bars, airlines, or snack aisles
- Offers a crossover appeal between Asian and Western snack categories
Join Us at Anuga 2025
At Anuga 2025, our team will be available for one-on-one consultations to explore custom solutions tailored specifically to your market needs. We’re here to discuss sourcing, pricing, and product development opportunities, and to show you how our advanced production capabilities support private label, OEM, and foodservice innovations. If you’re ready to bring bold, export-ready Asian food products to your market, let’s connect and make it happen!
👉 Click here to schedule a meeting with our team
Or simply stop by our Booth L008!
