At Sa Giang, we’ve spent over 60 years earning the trust and loyalty of families across Vietnam. As we continue to expand our reach globally, we remain deeply committed to our roots, ensuring that our domestic consumers continue to experience the high-quality products that have made our brand a household name. To this end, we’ve launched a series of sampling events at major supermarket systems throughout Vietnam, offering consumers a direct taste of the excellence that defines Sa Giang.
These sampling events are a testament to our dedication to quality and consumer satisfaction. By showcasing our range of rice-based products, all made from 100% locally sourced rice, we invite consumers to experience the care and modern technology that goes into every Sa Giang product. Our products are not only delicious but also meet the highest standards of health and safety. They are gluten-free, free from borax and formalin, while maintaining their natural chewy and smooth texture, making them ideal for a variety of culinary applications.
One of the highlights of our sampling events is our Sa Dec Rice Vermicelli, which has long been a favorite in Vietnamese kitchens. When cooked, a single 400g pack expands to 1.28kg, providing an adequate serving for a family meal. This feature resonates strongly with our consumers who appreciate getting both high-quality and suitable portions.
These events serve as an important touchpoint for Sa Giang, allowing us to engage directly with our domestic market while reinforcing our brand’s legacy. For our global partners, this initiative underscores our commitment to maintaining strong consumer relationships and our ability to thrive in diverse markets. The success of these events not only reflects the enduring appeal of our products but also strengthens our position as a leading brand in both domestic and international markets.
As we continue to grow globally, we remain focused on delivering the same high standards of quality and innovation that have defined Sa Giang for decades. These sampling events are a powerful way to connect with our consumers, ensuring that our products remain at the heart of family meals across Vietnam and worldwide. We look forward to bringing this same level of excellence to our international partners and customers, wherever they are in the world.
